Target “Freeskiing”
Tasked with creating a short film explaining the finer points of Freeskiing to a new global audience for Olympic sponsors Target, I eagerly obliged. Of course, the first step was to get out to Aspen for some in-depth research. And in between intense fact finding runs, Imanaged to catch some of the top American Freeskiers in their natural habitat. The final piece utilized everything from stock footage, to VHS home videos, to interviews and graphics to educate sports fans.